suzanne whitby: archives


Aligning values with your recruitment process

If your corporate or brand values involve anything to do with “caring about your people”, then you should care enough to tell potential employees when a job has been awarded to someone other than them. If you can’t be bothered to do this, then I question how much you really DO care about people and whether your brand values are nothing more than “blah, blah, blah” for your website and corporate image.

Using framing to unlock change

Research into the science of framing and how it can help us to be heard and understood. When we change the story and how we tell it, we can change the world. [Fran mentioned this in Storytell.] #framing #conversations #facilitation #scicomm #climate

Re-naming and re-framing

Re-naming and re-framingAs a fish hugger (compare with tree hugger), I am always baffled at how people describe sea creatures as ugly. Who do we...

A thought about small talk

A thought about small talkI came across a thoughtful article this morning on the art (and power) of small talk. As someone who facilitates group...

Do you inadvertently turn your statements into questions?

Raising your pitch at the end of a statement makes that statement sound like a question. Whether you’re communicating in person, online, or over the phone, this speech pattern can make you sound less confident, less credible, and uncertain about your content. This article talks about why we do it, and how to stop.

What’s in a name? Why getting people’s names right is part of effective communication.

Remembering someone’s name and pronouncing it correctly is a key part of making a positive impression. It’s also part of being a good communicator. Not bothering to remember someone’s name or continually pronouncing it incorrectly, or worse, using a name that they dislike (nicknames they didn’t choose, for example) tells people that you don’t value or respect them. Here are 9 things that you can do to remember people’s names, along with some information about why names matter, why we mess them up, and why, in a socially-distanced world, remembering names is more important than ever,