As a fish hugger (compare with tree hugger), I am always baffled at how people describe sea creatures as ugly. Who do we think we are that we can make value judgements about these extraordinary living neighbours of ours?

Perhaps they’d rather be judged “ugly and inedible” by the folks in the UK, than re-branded as Cornish soles and now highly desirable.

Fascinating what a bit of re-naming and re-framing can do. And if all it takes for people to eat “ugly fish” is some tweaked communication, just imagine what tweaking your communication could do for your professional and social relationships!

Read the article over at The Guardian.