Although I swore off news for a month, I only lasted 14 days. The good news is that not much in the world has changed, and that I have more time, so I can easily make another attempt starting tomorrow. But that’s another story.

The featured item on the BCC’s website today was:

Trade tariffs: Chorus of condemnation intensifies
Massive US tariffs have come into force as condemnation of the Trump administration’s move intensifies.

I read the article and whilst shaking my head at Trump, it occurred to me that perhaps there is an upside to his import penalties. As a fan of transition and of the lovely Rob Hopkins, I am continually taking steps to live a more sustainable life. I am not perfect, it has to be said, but the journey of a lifetime starts with one step and all that, and one of my steps is to not only grow more of my own produce and to reduce my consumption, but also to do what I can to buy products produced or made locally, and failing that, to purchase products from local stores.

We buy vast quantities of “stuff” from US-owned online store like Amazon and E-bay. We use services provided by US companies, like hosting providers and domain companies and payment processors (like PayPal, for example). And with Trump’s tariffs in mind, my intention to buy “local” has been intensified.

Obviously what I contribute to the US economy is peanuts, but I think that I’ll take those peanuts and invest them nearer to home. It’s a bit of a pain, it has to be said – you must know what it’s like transferring 50 websites to a new server, for example. It’s also more expensive. It’s often significantly cheaper to purchase something in the US and have it shipped to Europe than it is to simply buy it in Austria where I live. And sadly, I have to say that it also means opting for poorer service in many cases: I can’t speak for everywhere, but the concept of good service hasn’t really arrived in my part of Austria as far as I can see – often I feel as if I have to apologise for purchasing something or asking for a drink.

But that’s okay. Perhaps I don’t need all the stuff I buy from the US. Perhaps I need to review the services that I use and see if I really need them. If I have to pay more, the upside is that if something goes wrong, I can just pop into the local store and sort it out. And as for poor service in Austria (yet another story and one of my pet irritations here in Innsbruck)… well, maybe I’ll create a course or a seminar. Whether I can live without the instant gratification of buying Kindle books or my beloved Audible remains to be seen.

As I said, it’s a journey and I can only take one step at a time.

Not just “not buying from the US”

Before anyone shakes a finger at me and asks “Why punish the US for their idiot president”, let me say that I plan to extend my grand plans to cover the globe.

I’ll have “circles” of “localness” – I’m usually based in Innsbruck, so for food I want to buy products within a 20km radius. For art and crafts, perhaps I’ll cast my net wider and extend it to 100km or 500km or only to products that are made in a certain radius but sold locally so that I don’t have to travel to far to buy them. I bought a new laptop and camera this year and a new phone in 2016 so I’m in good shape on that front for the next 5+ years, but if my laptop dies, I’ll have to extend my circle because computers have components made in loads of different places and I can’t work without one.

When I home in South Africa, the same would apply – circles.

I haven’t quite worked out the details, but in principle, “Made in Austria” followed by “Made in Neighbouring Countries” followed by “Made in Europe” will be my mantra. “Based in Austria” might also need to be on there, because international businesses with a local presence hire local people who contribute to the local economy and community, and that’s important, too, regardless of whether the company is owned locally or not.

My first step: tomorrow, a trip to Hall to the farmer’s market to see what local produce, beer and crafts are on offer.

And after that? well, I’ll keep you posted.