A copy and creative writer.
“Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.”
— Paulo Coelho
If reading was my first love, writing was my second. I love everything about writing: the research and fact-checking; the composition; the opportunity to play with sentence structure and vocabulary to communicate clearly and concisely.
In spite of my love of word-play, much of the commercial writing that I do is copy writing for corporate clients in Austria, Italy and Germany. They need engaging content that is well-written in a neutral form of English that is easy to understand for native speakers and non-native speakers alike. I call this “global English”, although I certainly didn’t coin the term. In this capacity, I write blog posts, white papers and studies, press releases, catalogue content, website content, speeches, reports and more.
In my own time, my writing is experimental. I occasionally write journalistic-style pieces, like the article I wrote about The Core of Ponte. These articles take a lot of research and time, however, so they have to fit into whatever time I have available. I write and illustrate children’s books (none published yet, but watch this space), am in the process of writing several storytelling source books, and was the co-author of a business book entitled “A Zest for Business“.